Maximising ROI with custom software applications

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Stephanie Clark

Jul 19, 2023 - 2 min read.

A custom software application tailored to your specific business requirements has the potential to streamline operations, boost productivity and increase your return on investment (ROI). Off-the-shelf software might serve basic needs, but to truly gain a competitive edge, more businesses are turning to custom software application development. Here we’ll explore the benefits of bespoke software, front-end applications and APIs and how they can help maximise your ROI.

What is ROI and how is it calculated?

Return on investment (ROI) is a way of measuring how well an investment is performing, compared to how much it cost to implement. To calculate ROI, the profit from an investment is divided by how much it cost, with the result expressed as a percentage or ratio.

ROI Calculations

Let’s say you invest 8K in a bespoke website build for your business. If your net profit for the whole year following your new website launch amounts to 10K, deduct the cost of your investment, in this case 8K, then divide this figure by the same investment cost. The result would be 0.25, which means an ROI of 25%. Now you might be wondering what a ‘good’ ROI is. Essentially, a return that outweighs your initial investment is a step in the right direction and the higher the ROI, the better, but the figure you aim for can depend on your industry and company goals.

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How can custom software application development increase your ROI?

Now we’ve established the importance of ROI, let’s delve into bespoke software applications and how they can maximise a business’ ROI.

What is custom software development?

When businesses require applications with features and functionality that cater to their specific needs, they turn to custom software application development companies to design and develop bespoke solutions. Unlike off-the-shelf software, custom applications are built from scratch, tailored to fit seamlessly into existing workflows and address specific issues.

What are the benefits of custom software solutions?

Although bespoke software applications involve more financial investment than those which are pre-built, there are a number of key ways in which they can enhance workflow and ultimately boost your business’ ROI.

Increased efficiency and productivity

Off-the-shelf software often comes with many features that may not be relevant to your particular business, leading to a cluttered interface and inefficient workflows. On the other hand, custom software streamlines processes, automates repetitive tasks, and eliminates unnecessary functions. This leaves time for you to focus on what matters most, thus increasing productivity and speeding up project completion times.

Enhanced scalability and flexibility

Due to the inflexibility of generic software applications, it’s often found that they can’t keep up with the ever-changing needs of many businesses. Conversely, bespoke software solutions are inherently designed to be flexible and scalable, allowing you to expand and modify features as your business evolves. Whether you want to improve an existing feature that isn’t working as you want it to or add in a new one, it’s much easier to make these changes with custom software development.

Perfect system integration

Bespoke software is designed with your existing tech stack in mind, ensuring seamless integration with other tools and systems your company already uses. This compatibility not only saves time, but also reduces the likelihood of errors and data inconsistencies.

Higher competitive advantage

In a competitive market, differentiation is key to success. By streamlining operations and enabling you to offer unique services or features, custom software applications can help you attract more clients and gain a reputation for innovation and excellence within your industry, and in turn increase your ROI.

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Wrapping up

Custom software applications offer businesses an opportunity to achieve unprecedented levels of efficiency and productivity. At we have helped multiple companies across London, Kent and worldwide increase their ROI with our bespoke website and software builds – our client success stories are testament to this. Find out how our tailored solutions can really help you unlock the full potential of your business.

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About the author

Stephanie Clark Photo
Stephanie Clark

Director of Content

Stephanie Clark is a highly-experienced copywriter and English language teaching professional. She is responsible for writing and editing our in-house content, as well as assisting on our client projects. Apart from working as a freelance content writer, Stephanie is also a fully-qualified online English teacher for non-native speakers and creates video content for English language learning purposes.

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