Written content has become such an important part of any digital marketing strategy that businesses need it more than ever before. Not only has Google’s quality control created a need for websites to feature informative and well-written copy, but it also demands that it be regularly updated in its various forms, including blogs, newsletters and social media updates. When creating copy for your website you might be considering doing it in-house to save some money, but there are actually significant benefits of hiring a professional copywriter to handle this for you which far outweigh any expense.
Consistent branding
A professional copywriter can help maintain a consistent brand voice and tone across all of your digital content. This is vital if you want your brand to be taken seriously, as it ensures your messaging is clear, effective and professional. Since a copywriter has the expertise to write for different mediums and audiences, including blog posts, product descriptions, landing pages, and social media posts, they can adapt their writing style to suit your specific needs and make sure this is carried out consistently across all your business platforms.
Higher search engine rankings
Your website is one of your most powerful assets as a business, as it enables you to reach a wide audience and tap into markets well beyond your local reach. But first it needs to be found through a search engine. For this to happen, your content needs to not only be high quality, but also be written with search engine optimisation (SEO) factors in mind. A trained copywriter can write quality, readable SEO-friendly content, which naturally includes keywords and links to help your website appear higher in search results.
Increased conversions
On the back of that, well-crafted, SEO-friendly content that speaks to your target audience can help increase traffic to your website. Professional copywriters can write compelling copy that encourages visitors to your website to take the desired action and ultimately lead to more sales.
Regular fresh content
If you’re not regularly communicating with your current and potential clients, they are likely to forget you and look elsewhere for their products and services. That’s why it’s so important to create fresh content, stay on top of trends and offer seasonal promotions at certain times of year. A copywriter can expertly deliver unique content to keep your audience engaged, and all you need to do is copy and paste.
Decreased workload
Creating regular and consistent content can be a challenge for business owners, especially if your business is small. It takes time to research, write, edit, as well as proofread content for errors before it is ready to post, especially if it needs to be produced regularly. So, another benefit of hiring a professional copywriter is that they can brainstorm ideas with you, and then go away and write a series of posts that you can schedule for weeks or even months in advance. This will ease the burden on you and free up your time to focus on other key aspects of your business.
Wrapping up
Quality professional written content can add so much value to your business and give your brand that competitive edge. Though it’s tempting to take on all the work yourself, you will soon realise that the benefits of hiring a professional copywriter for your website significantly outweigh the cost. So, if you are interested in outsourcing digital copywriting for your business, please get in touch with our expert content team.
