A well-designed and developed website is crucial for the success of any business, and with the sheer amount of fierce competition online these days, it’s essential to stand out and captivate your audience. One great way of achieving this is by pursuing and showcasing web design awards. Here we’ll explore the main reasons why awards can significantly benefit your business.
Build credibility
In a world where online scams and unreliable websites are prevalent, establishing credibility and trustworthiness is paramount. Receiving recognition for your web design and development in the form of awards from reputable organisations can serve as a powerful endorsement for your business. This is because when users visit a website showcasing awards, they are more likely to trust the brand and feel confident engaging with those products or services. In turn, this increased trust can lead to higher conversion rates, lower bounce rates, and more customer loyalty. ainsley.dev is a case in point, having received 2.6K new visits ever since being featured on awwwards.com. Therefore, by demonstrating your brand’s commitment to excellence through awards, you distinguish yourself from competitors and build a strong foundation of credibility in the online market.
Enhance visibility
Another huge advantage is that when your website receives awards, it serves as an invitation for journalists, bloggers, and influencers to take notice. They may be more inclined to write about your business, feature your website in their articles, or mention it on social media platforms. Many web design award programs, such as CSS Design Awards, receive extensive media coverage and have dedicated platforms to showcase the winners.
Increase your domain rating
Organic publicity can increase your domain rating (DR) because of the number of valuable backlinks acquired from being featured on a reputable awards website, thus enhancing your search engine optimisation (SEO) efforts and further improving your website’s visibility. For example, awwwards.com has an incredibly high domain rating of 89, which means that by being featured on their website you’re essentially obtaining backlinks for free and increasing your domain authority by a significant margin.
Remember that each awards platform does things slightly differently. Some hold one large, annual website award ceremony, whilst others have awards for periods of time like Site of the Day (SOTD), Site of the Month (SOTM) and Site of the Year (SOTY), as well as Honourable Mention, with each of these bringing their own percentage of traffic.
Gain a competitive advantage
Web design and web development awards offer a unique opportunity to stand out from the crowd and differentiate your brand. Achieving recognition for exceptional web design, user experience, or innovation sets you apart from competitors and creates an instant positive impression when a visitor lands on your site. It communicates that you are invested in providing the best possible experience for your audience, which can sway their decision to choose your business over others. By highlighting your awards strategically, such as on your homepage or in promotional materials, you reinforce your competitive advantage and demonstrate why customers should choose you.
Wrapping up
Web design and development awards play a crucial role in establishing credibility, enhancing visibility, and gaining a competitive edge for your business. However, the first step is establishing a solid visual design language for your brand. Here is where we can help. Get in touch to see how our expert team can craft you an outstanding website that will build trust with your audience and help increase conversions and potentially higher your chance of winning awards.
