EDR Dental is a leading provider of dental restorations for clinicians and their patients across the U.K. They use state-of-the-art milling machines to produce a wide variety of products from the very best materials.
Brief
The existing website for EDR Dental was slow, cumbersome, and out of date. ainsley.dev was tasked to bring in a new, refreshed brand for the company and introduce a simple UI to complement their bespoke dental restorations. A sleek and fluid design was needed to bring the company into the modern era, with easy ways to get in touch.
Design
To reinforce a clean, modernised dental laboratory feel, a deep blue with soft pastel greens were used, which invoked trust in the brand. Clear, detailed iconography was embedded in the designs which, coupled with a dot pattern scattered throughout the design, added a depth of field. A simple layout with a conventional grid structure made the user flow easy to navigate.
Develop
A custom CMS was used as a content management system, allowing EDR Dental to change each and every word on their new, modernised site. This made for an extremely rapid platform, achieving 97 PSI on mobile . Married with high attention to detail for accessibility and SEO factors, web.dev/measure lighthouse scores were impressively high. barba.js was used in tandem with AOS to achieve clean, professional page transitions which gave the website an app-like quality.
Results
impressions
point PSI on desktop
average CTR