Established in 2017, Oak Tuition is a school with highly-qualified, experienced tutors, who utilise hands-on mixed method teaching of the National Curriculum, in accordance with exam board requirements.
ainsley.dev were approached to replace an off-the-peg website with a professional, but playful multi-page online presence, together with a clear branding across their site and social media pages. The website needed to feature enough key information to increase traffic and entice prospective clients to make contact.
Soft pastel colours were utilised throughout the site to invoke a sense of childhood and play. These were contrasted with a clear black font for headings, buttons, forms, and calls to action. In order to lighten the tone, the original oak tree logo was completely redesigned to include these pastel colours, and made to incorporate an illustration of a student sitting on a swing on one of the tree branches.
WordPress was used for the development of the site, including ACF (Advanced Custom Fields), enabling Oak Tuition to freely change and edit the content of their new site. GSAP was used to create a wide variety of animations for the homepage, including layer masks, so that the tree appeared to grow out of the ground, and a girl swinging on the branch, which made the site more playful and interactive.
increase in traffic
decrease in bounce rate
increase in PSI