ainsley.dev Royal Beauty Mockup

Katherine at Royal Beauty is a beauty salon specialising in massage and beauty treatments. They pride themselves on creating a warm and friendly atmosphere, where clients can destress and go away feeling refreshed and revitalised.

01*

Brief



With no existing website, Katherine at Royal Beauty obtained all of their traffic via Treatwell . ainsley.dev were tasked with creating a brand-new, comprehensive, one-page website with an easy, streamlined way for potential customers to get in touch to book massages and treatments, whilst encapsulating the welcoming ambience intrinsic to the salon.

Kathy Urresto Massages
02*

Design



Having a massage is a relaxing experience, so we wanted the new site to convey a sense of calm and tranquillity. A soft colour palette consisting of blues and greens was used, with complementary iconography and gentle animated transitions. We implemented booking and payment facilities utilising Treatwell as a tool, a familiar format to existing clientele which allowed them to book with ease.

Royal Beauty website on laptop
03*

Develop



SVG circles were used throughout the landing page, which were animated using AOS (animate on scroll), adding a depth of field to the design and keeping the user interested. Images were compressed and lazy loaded, resulting in a page speed of 96 on mobile . This really helped grow their audience, as most of their organic traffic was coming from mobile devices.

04*

Results

96%

PSI on mobile

135%

over ROI

200%

rise in social engagement

Amazing design and development company. They made a tailored website for me within a short time, and with great ideas. They listened to all my needs, were very responsive and super professional. Highly recommend. Thanks Ainsley!! Kathy Urresto, CEO

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