Stephanie Clark is a leading content writer who offers an array of distinct professional services, including online one-to-one English language classes, copywriting and content editing for businesses across the globe.
Brief
With no existing website, Stephanie obtained all of her existing clients through word of mouth, but she wanted a brand that packed a punch. ainsley.dev was tasked with creating a modern, sleek landing page that would appeal not only to the students she teaches, but potential businesses seeking content writing. She wanted to convey English as her main staple with over 20 years of experience in the field.
Design
Soft multi-coloured gradients were used throughout the design, which helped to re-enforce a fun but interesting look. 3D icons and a geometric grid were used for illustrations to give the page depth and a unique spin on iconography. The scrabble illustration in the hero was meticulously designed to convey language as a key service. As a result, the combination of the soft colour palette, geometric shapes and crisp typography created a sleek and professional site.
Develop
Payload CMS was used as a headless content management system, allowing Stephanie to chop and change blocks and add new design elements as she needed. GoLang with Webkit (a custom web framework built by ainsley.dev) ensured for an extremely swift and rapid platform, achieving 100 points on Page Speed Insights (desktop). Motion was used to create the fluid scrabble animation in the hero.
Results
new confirmed clients
point PSI on desktop
average CTR