ainsley.dev S.Clark Mockup

Stephanie Clark is a leading content writer who offers an array of distinct professional services, including online one-to-one English language classes, copywriting and content editing for businesses across the globe.

Stephanie Clark
01*

Brief



With no existing website, Stephanie obtained all of her existing clients through word of mouth, but she wanted a brand that packed a punch. ainsley.dev was tasked with creating a modern, sleek landing page that would appeal not only to the students she teaches, but potential businesses seeking content writing. She wanted to convey English as her main staple with over 20 years of experience in the field.

S.Clark Website Mockup
02*

Design



Soft multi-coloured gradients were used throughout the design, which helped to re-enforce a fun but interesting look. 3D icons and a geometric grid were used for illustrations to give the page depth and a unique spin on iconography. The scrabble illustration in the hero was meticulously designed to convey language as a key service. As a result, the combination of the soft colour palette, geometric shapes and crisp typography created a sleek and professional site.

S.Clark Website Mockup
03*

Develop



Payload CMS was used as a headless content management system, allowing Stephanie to chop and change blocks and add new design elements as she needed. GoLang with Webkit (a custom web framework built by ainsley.dev) ensured for an extremely swift and rapid platform, achieving 100 points on Page Speed Insights (desktop). Motion was used to create the fluid scrabble animation in the hero.

04*

Results

15+

new confirmed clients

100

point PSI on desktop

15%

average CTR

I was delighted with the colour scheme and branding ainsley.dev put together, especially the bespoke scrabble animation. I feel it ties my two language services together perfectly. ainsley.dev has really helped me get my small business off the ground. Stephanie Clark, CEO

ainsley.dev Elite Roofing Mockup
Elite Roofing

Next project