ainsley.dev were approached to design and develop an industry-leading guttering website, with the primary purpose being a hard sell, advertising to and attracting potential customers in Kent and the South East. Clear and concise information needed to be displayed throughout the landing page, with clear calls to action and a streamlined UI/UX.

A bright orange/red colour contrasting with a dark navy were chosen in order to capture the user’s attention as soon as they land on the page. Gradients were used to create a depth of field on buttons, imagery and iconography, whilst maintaining a simple layout throughout. Reviews were added in the hero section to facilitate trust in the brand, and simple calls to action were designed as an easy way for customers to get in touch.

Micro animations were created from scratch for the buttons and iconography using pure CSS, making for sleek transitions between the interface states and improving the UX of the site. A simple and intuitive contact form was curated as an easy way for users to get in touch. A PSI of 93 on mobile and 100 on desktop were achieved by lazy loading, minification and image optimisation, which made for an extremely rapid landing page.