Web Development

Our bread and butter is website development. With years of experience in web design, development and technical SEO, we develop and sculpt custom-built, high-performing websites that transforms our clients into market leaders.

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Why Us?

Custom

Websites should be unique, not cookie cutter. We build websites for your unique needs instead of reaching for an off-the-shelf solution.

Responsive

As 92.3% of users access the internet via mobiles, we test and tweak our clients' websites to ensure a seamless experience across all platforms.

Lightweight

With minimal dependence on third-party libraries, we deliver high-speed, industry-standard HTML, CSS, and JavaScript, ensuring a lean codebase.

Optimised

Our developers are specialists in SEO, with extensive experience in delivering top-performing, fully-optimised websites that rank high in search engines.

Tailored digital experiences

Every line of code we write is tailored specifically to your needs and objectives. We use the most up-to-date industry best practices, ensuring high-quality digital experiences that resonate with your audience and drive real results for your business.

Front-end artisans

Using the latest front-end technologies, we create subtle yet eye-catching animations and interactive elements to wow your audience from the moment they land on the page. No matter how complex your needs, our developers will craft you an immersive, seamless digital platform.

Our websites perform better

From the very first line of code that's written, we keep SEO, usability and page speed at the for-front of our builds. This results in lightning fast platforms that eliminate the frustration of slow page load times for your users.

Web development workflow

These are the stages of a typical web development timeline, from the initial questionnaire to the delivery of your new website.

01 Questionnaire

Planning

02 Kick-off meeting/workshop

03 Technical design

04 Technology selection

05 Development (front-end and back-end)

Development

06 Testing & debugging

07 Optimisation

08 Deployment

DevOps

09 Refinement

Delivery

10 Review & feedback

FAQs

What industries do you specialise in?

Whether you’re a cloud computing provider or an artisan coffee shop, we can cater to any business, no matter how large or small.

Can I edit the content of my new website?

Dynamic websites using content management systems (CMSs) are in our highest service package, which gives you full control over every single word on your website. We primarily use PayloadCMS or Strapi , an extremely swift platform, combined with SvelteKit as a front-end framework. However, we can use any platform you wish. Link to CMS Page

Do you provide e-commerce solutions?

Yes. We can develop fully-bespoke e-commerce platforms and integrate any marketing tools you need to see the visibility of your new website blossom. All content can be edited in the back-end of your website.

How can you ensure my site is secure?

Your website’s security is non-negotiable to us. We always ensure your website is kept up to date with patches and are always renewing SSL certificates. We keep regular backups of your website’s data and files to ensure that in the event of a security incident or data loss, we can quickly restore your website to its previous secure state.

Do you offer hosting?

We can set up your website or application on an independent server, ensuring speed and reliability. This will be backed up daily for peace of mind.

Do you offer ongoing support once our site is live?

Yes, we offer an optional add-on called WebCare, where a service level agreement (SLA) is implemented to ensure we continually monitor your new website and add any new features you desire. This service can be customised to work around your budget. SiteCare+

Can you set up domains and email?

We can either transfer or buy a new domain name for your business. Setting up a custom domain email, such as hello@yourcompany.com , is a separate charge but is a guaranteed way of gaining more leads and having a professional social handle.

Can you integrate third-party services or APIs into our website?

As we specialise in bespoke and custom platforms, our team is highly-experienced with integrating a vast array of back-end technologies that can help you streamline any process.

This was my first experience creating a website, and ainsley.dev really helped me every step of the way. The level of detail they delivered on was incredible. The end result was 10 times better than I could have ever imagined. Highly recommend, will be in contact again! Thank you! Cody Dumbarton, CEO @ Thinkopedia

Explanation

What is web development?

Web development is the process of creating, building and maintaining web applications that run online in a browser. It differs from web design, however, in that it primarily encompasses tech and programming as opposed to graphics, branding and page layout.

The importance of web development

Without web development, websites would merely be static pages without any functionality or interactivity, limiting their usefulness and effectiveness in today’s digital world. The tech or programming side of the web development process is essential, as it translates the design concepts into functional websites or applications. Through coding in the languages below, developers are able to create the structure and layout of web pages.

The triad of web development

Even though the internet has come a long way from the early days of websites, three foundational technologies still remain, forming the cornerstone of the modern web experience:

HTML - - HyperText Markup Language serves as the structural foundation of web pages. It defines the skeleton in which websites are built. It is the primary language where content is authored, shaping the web page layout. HTML is written using semantic tags, such as <div> , <header> and <footer> These tags help the browser display the content.
CSS - Cascading Style Sheets is used to bring style and presentation to a web page. Without CSS, websites would look like they’re stuck in the 90s. It allows developers to define the visual appearance of HTML elements by manipulating their style, colour and spacing. Responsive web design also leverages CSS media queries to adapt the layout of a website based on the user’s screen size.
JavaScript - This is a versatile, dynamic programming language that brings interactivity and dynamism to webpages. It allows developers to create animations and effects and manipulate the browser to enhance user experience. When used correctly, JavaScript can modernise web applications and create truly unique web experiences.

Does web development affect SEO?

To put it bluntly, yes. Web development plays a significant role in Search Engine Optimisation (SEO). Your site’s SEO relies heavily on the developer or agency who is creating it, so they go hand-in-hand.

Poor technical decisions that are made during the web development lifecycle can not only lower your rankings in search engines, but can also effect your business’ bottom line. Ranking factors such as page speed, mobile-friendless and the use of clean, semantic HTML can all influence how your website is crawled and how high it ranks.

Investing in an agency like ainsley.dev that specialises in SEO can positively impact your business’ overall online visibility.

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